Building an Audience
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Building an Audience
Major Questions
- How do I tell our targeted audience about our newly-launched project?
Findings
In the www.creatingholyoke.org project, we needed to decide who the audience would be for the website. Educators, scholars, researchers and browsers have very different needs, and as we had limited resources, we wanted to focus our efforts. Our first thoughts were educators, as they were a ready-made audience that we had access to; we could hold focus groups in our already-scheduled workshops with educators; we could also build in features that enable the teachers to evaluate how they use the website. [Kate Thibodeau]
Resources
- Building an Audience, chapter, Digital History (Cohen and Rosenzweig)
